Outsourcing the sales process : hiring a mercenery sales force
Year of publication: |
2009
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Authors: | Rapp, Adam |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 4, p. 411-418
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Subject: | Außendienst | Field sales force | Outsourcing | Strategisches Management | Strategic management | Kundenzufriedenheit | Customer satisfaction |
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