Over-the-counter drug consumption : how consumers deviate from label instructions
Min Tian, David W. Kaufman, Saul Shiffman, and Neeraj Arora
| Year of publication: |
2024
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|---|---|
| Authors: | Tian, Min ; Kaufman, David W. ; Shiffman, Saul ; Arora, Neeraj |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 61.2024, 3, p. 430-450
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| Subject: | structural model | consumption dynamics | hierarchical Bayes | online diary | drug label | panel data | Konsumentenverhalten | Consumer behaviour | Drogenkonsum | Drug consumption | Panel | Panel study | Arzneimittel | Pharmaceuticals | Warenkennzeichnung | Product labelling | Privater Konsum | Private consumption | Schätzung | Estimation | Konsumtheorie | Consumption theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437231199434 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584218