Overage charge or loyalty discount : when should extra consumptions be penalized or rewarded?
Liang Guo
| Year of publication: |
2023
|
|---|---|
| Authors: | Guo, Liang |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 42.2023, 3, p. 614-633
|
| Subject: | screening | late fee | loyalty discount | multipart tariff | overage charge | penalty fee | reward program | Gebühr | Charges | Rabatt | Rebate | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Preismanagement | Pricing strategy | Kundenbindungsprogramm | Loyalty program |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2022.1391 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014317449