Overall evaluation rating scales: An assessment
Year of publication: |
2000
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Authors: | Aimoo, Taiwo ; Friedman, Hershey H. |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 42.2000, 3, p. 301-310
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