Overall performance of exhibitors at tradeshow : visitors perspective
Ravi Shankar C and L .Srividhya
Year of publication: |
2014
|
---|---|
Authors: | Ravi Shankar C ; L .Srividhya |
Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 12.2014, 1, p. 105-118
|
Subject: | Tradeshows | Tradefairs | Tradeshow performance | Exhibitors Show Performance | Marketing Strategy | Visitor Perspective | Coimbatore Tradeshows | Return on Investment | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Messe | Trade fair | USA | United States | Erfolgsfaktor | Success factor | Tourismusmarketing | Tourism marketing | Messebeteiligung | Trade fair participation | Destinationsmanagement | Destination management |
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