Overcoming institutional voids in subsistence marketplaces : a Zimbabwean entrepreneurial case
Iain A. Davies, and Alf Torrents
| Year of publication: |
September 2017
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| Authors: | Davies, Iain A. ; Torrents, Alf |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 37.2017, 3, p. 255-267
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| Subject: | subsistence markets | poverty solutions | base of the pyramid | entrepreneurship in sub-Saharan Africa | Entrepreneurship | Entrepreneurship approach | Subsistenzwirtschaft | Subsistence economy | Armutsbekämpfung | Poverty reduction | Subsahara-Afrika | Sub-Saharan Africa | Unternehmensgründung | Business start-up | Simbabwe | Zimbabwe | Armut | Poverty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146717698020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011750542