Overcoming institutional voids : maisons spéciales and the internationalisation of proto-modern brands
Year of publication: |
2021
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Authors: | Alexander, Nicholas ; Doherty, Anne Marie |
Published in: |
Business history. - London : Taylor & Francis, ISSN 1743-7938, ZDB-ID 2050203-5. - Vol. 63.2021, 7, p. 1079-1112
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Subject: | arenas of consumption | brand development | brand identity | brand values | Institutional voids | international retail | maison spéciale | market shaping | marketing | proto-modern brands | Regent Street | trademark regulation | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Globalisierung | Globalization | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Institutionenökonomik | Institutional economics |
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