Overcoming lower imagery ability through process priming
Massimiliano Ostinelli, Ulf Böckenholt
| Year of publication: |
December 2017
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|---|---|
| Authors: | Ostinelli, Massimiliano ; Böckenholt, Ulf |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 4, p. 799-812
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| Subject: | Mental imagery | Imagery appeals | Imagery ability | Process priming | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Persönlichkeitspsychologie | Personality psychology | Werbepsychologie | Psychology of advertising | USA | United States | Experiment | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2017.08.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011792402