Overcoming resistance to adopt innovations : softening innovation resistance through trusting beliefs
Herbjørn Nysveen and Per Kristensson
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Nysveen, Herbjørn ; Kristensson, Per |
| Published in: |
Innovating for trust. - Cheltenham, UK : Edward Elgar, ISBN 978-1-78536-947-6. - 2017, p. 339-352
|
| Subject: | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707226