Overcoming the attribute prespecification bias in international marketing research by using non-attribute-based correspondence analysis
Naresh K. Malhotra and Betsy Charles Bartels
| Year of publication: |
2007
|
|---|---|
| Authors: | Malhotra, Naresh K. ; Bartels, Betsy Charles |
| Published in: |
Fundamentals of marketing research ; Vol. 6. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 27-42
|
| Subject: | Internationales Marketing | International marketing | Marktforschung | Market research | Marketingtheorie | Marketing theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003541359