Overcoming the incumbent dilemma : the dual roles of multimarket contact during disruption
Year of publication: |
2022
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Authors: | Hsu, Sean T. ; Cohen, Susan K. |
Published in: |
Journal of management studies : JMS. - Oxford : Wiley-Blackwell, ISSN 1467-6486, ZDB-ID 1473770-X. - Vol. 59.2022, 2, p. 319-348
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Subject: | disruptive innovation | market entry | multimarket contact | new market disruption | technology frame | Markteintritt | Market entry | Disruptive Innovation | Disruptive innovation | Technischer Fortschritt | Technological change | Innovationsmanagement | Innovation management |
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Overcoming the Incumbent Dilemma : The Dual Roles of Multimarket Contact During Disruption
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