Overcontrol in Advertising Experiments
Year of publication: |
2000
|
---|---|
Authors: | Farris, Paul W. ; Reibstein, David J. |
Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 40.2000, 06, p. 73-78
|
Publisher: |
Cambridge University Press |
Description of contents: | Abstract [journals.cambridge.org] |
Saved in:
Saved in favorites
Similar items by person
-
Key marketing metrics : the 50+ metrics every manager needs to know
Farris, Paul W., (2009)
-
Marketing metrics : the definitive guide to measuring marketing performance
Farris, Paul W., (2010)
-
Metrics that matter : to marketing managers
Bendle, Neil, (2010)
- More ...