Overindividuation in gift giving : shopping for multiple recipients leads givers to choose unique but less preferred gifts
Year of publication: |
2014
|
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Authors: | Steffel, Mary ; LeBoeuf, Robyn A. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 6, p. 1167-1180
|
Subject: | Kaufentscheidung | Purchase decision | Geschenk | Gifts | Persönlichkeitspsychologie | Personality psychology |
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