Overlay ads in humorous online videos : it's a matter of timing
Year of publication: |
2019
|
---|---|
Authors: | Vermeulen, Ivar ; Droog, Ellen ; Burgers, Christian |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 7, p. 1046-1066
|
Subject: | advertising | Humor | overlay | timing | YouTube | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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