Overspending on advertising
Year of publication: |
1971
|
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Authors: | Sexton jr., Donald E. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 11.1971, 6, p. 19-25
|
Subject: | Werbungsbetrieb |
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