Overview of the Biased Representation of Women in Lebanese Media

In this policy paper, gendered advertising in Lebanon is examined. It investigates how advertising are represented to viewers in Lebanon and whether such depictions are positive or negative. The notion of stereotyping was defined, and international stereotyped pictures of women and global ads, global images, and the interpretation of Lebanese TV commercials were all explored. The study's goal is to examine gendered biases in Lebanese commercials and the potentially negative effects they may have on the country's society and culture. To examine the norms and values portrayed in advertisements that are directed at locals and their effects on audiences and society, the study also involves local activists and the Lebanese marketing sector.This study, which employs a mixed-methods approach, is based on interviews with gender and advertising specialists as well as qualitative and quantitative content analysis. Preexisting data ware analyzed to validate the extent to which stereotypical portrayals of women were used in these TV advertising. The representation of men and women in commercials is the first of this section's most important discoveries.The conclusions drawn from the findings of the qualitative analysis and the interviews, along with the policies suggested are then presented