Own brand strategy of the Japanese apparel manufacturers
Year of publication: |
2017
|
---|---|
Authors: | Urakami, Takuya ; Wu, Xueying |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 1, p. 114-128
|
Subject: | Logit regression analysis | Apparel manufacturer | Own brand strategy | Bekleidungsindustrie | Clothing industry | Markenführung | Brand management | Japan | Bekleidung | Clothing |
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