Owner or endorser? Investigating the effectiveness of celebrity owners of sports teams as endorsers
Year of publication: |
2014
|
---|---|
Authors: | Roy, Subhadip ; Pansari, Anita |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 15.2014, 2, p. 12-29
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | celebrity endorser | sports marketing | sponsorship | India |
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