Owning the consumer : getting to the core of the Apple business model
Johnna Montgomerie; Samuel Roscoe
| Year of publication: |
2013
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|---|---|
| Authors: | Montgomerie, Johnna ; Roscoe, Samuel |
| Published in: |
Accounting forum : advancing the interdisciplinary and global connection of accounting research. - [Abingdon] : Routledge, Taylor & Francis Group, ISSN 0155-9982, ZDB-ID 2165079-2. - Vol. 37.2013, 4, p. 290-299
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| Subject: | Business model | Supply chain | Apple | Retail | Geschäftsmodell | Lieferkette | Apfel | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227281