Owning the Issue Pays Off : Investor Reaction to Intensity of Corporate Socio-Political Activism
We examine investor reaction to corporate socio-political activism (CSA). CSA relates to companies taking a stance on divisive political and social issues. We contribute to existing research on CSA by showing that activism is beneficial for companies, especially when societal discourse about a socio-political issue becomes noisy. In addition, we highlight that investor reaction is more positive for companies engaging in higher intensity of activism. Investors perceive that the stakeholders will reward companies that decide to take a radical stance by owning and championing a specific socio-political issue to fight for broader societal change
Year of publication: |
2022
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Authors: | Haq, Hammad ul ; Shin, Jiyoung ; Winnebeck, Dennis |
Publisher: |
[S.l.] : SSRN |
Saved in:
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