P2V-MAP : mapping market structures for large retail assortments
Sebastian Gabel, Daniel Guhl, and Daniel Klapper
| Year of publication: |
2019
|
|---|---|
| Authors: | Gabel, Sebastian ; Guhl, Daniel ; Klapper, Daniel |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 4, p. 557-580
|
| Subject: | market structure analysis | product maps | machine learning | retailing | big data | Marktstruktur | Market structure | Einzelhandel | Retail trade | Sortiment | Retail assortment | Künstliche Intelligenz | Artificial intelligence | Big Data | Big data | Data Mining | Data mining |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243719833631 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177587