Packaging and symbolic communication
William Schlackman and John Dillon
| Year of publication: |
1972
|
|---|---|
| Authors: | Schlackman, William ; Dillon, John |
| Published in: |
Consumer market research handbook. - London, Düsseldorf : McGraw-Hill, ISBN 0-07-094234-X. - 1972, p. 448-470
|
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002762864