Pain killer marketing : how to turn customer pain into market gain

This book concerns HOW to listen to the customer and what to do with the data once you have it. Many companies collect data from customers, but don't know what to do with the data that they have. This book describes a process for not only collecting "Pain of the Customer" information, but how it can be used to drive profits. For "C" level executives, product managers, market research practitioners and anyone else who wants to make sure that becoming more "customer-centric" results in more revenue and profits for the company. This could include Human Resources professionals who want to understand how to listen to employees and translate that data into better products and services. Anyone who has a customer, internal or external, can benefit from this book.