El papel moderador del diseño web y la cultura del país en la respuesta del consumidor online. Una aplicación a los destinos turísticos
Year of publication: |
2016
|
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Authors: | Alcántara-Pilar, Juan Miguel ; del Barrio-García, Salvador |
Published in: |
European Research on Management and Business Economics (ERMBE). - Amsterdam : Elsevier, ISSN 2444-8834. - Vol. 22.2016, 2, p. 78-87
|
Publisher: |
Amsterdam : Elsevier |
Subject: | Diseño web | Análisis croscultural | Comportamiento del consumidor online | Usabilidad | Web design | Cross-cultural studies | Online consumer behavior | Usability |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | Spanish |
Other identifiers: | 10.1016/j.iedee.2015.10.007 [DOI] hdl:10419/205731 [Handle] RePEc:idi:jermbe:v:22:y:2016:i:2:p:78-87 [RePEc] |
Classification: | M3 - Marketing and Advertising |
Source: |
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