"Paper or plastic?" : how we pay influences post-transaction connection
Year of publication: |
February 2016
|
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Authors: | Shah, Avni M. ; Eisenkraft, Noah ; Bettman, James R. ; Chartrand, Tanya L. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 42.2015/2016, 5, p. 688-708
|
Subject: | subjective value of money | payment mechanism | pain of paying | commitment | Geld | Money | Zahlungsbereitschaftsanalyse | Willingness to pay | Zahlungsverkehr | Payment system |
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