Papers on the over 50s in the 90s : factors for successful marketing of products and services
ESOMAR
| Year of publication: |
1991
|
|---|---|
| Institutions: | European Society for Opinion and Marketing Research (contributor) |
| Publisher: |
Amsterdam |
| Subject: | Alter | Verbraucher | Marketing | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IV, 162 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 92-831-1176-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004145706