Paradoxes of psychic distance and market entry by software INVs
Year of publication: |
2015
|
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Authors: | Sinha, Paresha ; Wang, Mingyang ; Scott-Kennel, Joanna ; Gibb, Jenny |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 27.2015, 1, p. 34-59
|
Subject: | Internationalization | International new ventures | Market choice | Psychic distance | Software industry | Internationaler Markteintritt | International market entry | Softwareindustrie | Multinationales Unternehmen | Transnational corporation | Markteintritt | Market entry | Globalisierung | Globalization | Unternehmensgründung | Business start-up | Software |
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