Parameter estimation in the Pareto/NBD model
Markus Wübben
| Year of publication: |
2006
|
|---|---|
| Authors: | Wübben, Markus |
| Published in: |
Innovatives Dienstleistungsmarketing in Theorie und Praxis. - Wiesbaden : Dt. Univ.-Verl., ISBN 3-8350-0647-9. - 2006, p. 79-99
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Schätztheorie | Estimation theory | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003413646