Pareto-principle application in non-IT supported CRM processes : a case study of a Dutch manufacturing SME
Year of publication: |
2014
|
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Authors: | Elbeltagi, Ibrahim ; Kempen, Thijs ; Garcia, Elaine |
Published in: |
Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 20.2014, 1, p. 129-150
|
Subject: | Qualitative research | Customer relations | Small-to-medium-sized enterprises | Pareto-principle application | Manufacturing SMEs | Non-IT supported orientational CRM | Niederlande | Netherlands | KMU | SME | Industrie | Manufacturing industries | Beziehungsmarketing | Relationship marketing | Qualitative Methode | Qualitative method |
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