Partial Least Square Structural Equation Modelling (PLS-SEM) in marketing research
Soujata Rughoobur-Seetah, Robin Nunkoo and Viraiyan Teeroovengadum
| Year of publication: |
2021
|
|---|---|
| Authors: | Rughoobur-Seetah, Soujata ; Nunkoo, Robin ; Teeroovengadum, Viraiyan |
| Published in: |
Handbook of research methods for marketing management. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78897-695-4. - 2021, p. 171-191
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| Subject: | Marktforschung | Market research | Kleinste-Quadrate-Methode | Least squares method | Strukturgleichungsmodell | Structural equation model |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781788976954.00013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013171789