Partial least squares path modelling in marketing and management researach : an annotated application
Year of publication: |
2013
|
---|---|
Authors: | Aldás-Manzano, Joaquín |
Published in: |
Quantitative modelling in marketing and management. - Hackensack, NJ [u.a.] : World Scientific, ISBN 978-981-4407-71-7. - 2013, p. 43-78
|
Subject: | Marketing | Management | Partielle kleinste Quadrate | Partial least squares | Strukturgleichungsmodell | Structural equation model |
-
Sarstedt, Marko, (2022)
-
Cheah, Jun-Hwa, (2021)
-
Sarstedt, Marko, (2024)
- More ...
-
Unveiling heterogeneous engagement-based loyalty in brand communities
Dessart, Laurence, (2019)
-
Bigné Alcañiz, J. Enrique, (2009)
-
Aldás-Manzano, Joaquín, (2011)
- More ...