Participation rates and gross revenue vs. promotion and exposure: Advertisement and multimedia coverage of 18 sports within NCAA Division I athletic department websites
Year of publication: |
2011
|
---|---|
Authors: | Cooper, Coyte G. ; Weight, Erianne A. |
Published in: |
Sport Management Review. - Elsevier, ISSN 1441-3523. - Vol. 14.2011, 4, p. 399-408
|
Publisher: |
Elsevier |
Subject: | Intercollegiate athletics | Website exposure | Multimedia | Nonrevenue sports |
-
Hutchinson, Michael, (2015)
-
Nite, Calvin, (2013)
-
Using a stated choice model to test the viability of new sport event ticket packages
Ferreira, Mauricio, (2013)
- More ...
-
Cooper, Coyte G., (2009)
-
Cooper, Coyte G., (2011)
-
Cooper, Coyte G., (2011)
- More ...