Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product

Recent cases in strategic alliances observed in the U.S. automobile and numerous other consumer product industries point up an important area of research that has not received enough attention in the literature. Complex products involving multiple country affiliations have become much more common.© 1993 JIBS. Journal of International Business Studies (1993) 24, 291–306

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Year of publication:	1993
Authors:	Chao, Paul
Published in:	Journal of International Business Studies. - Palgrave Macmillan, ISSN 0047-2506. - Vol. 24.1993, 2, p. 291-306
Publisher:	Palgrave Macmillan

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005058053