Partner engagement : a perspective on B2B engagement
Year of publication: |
2016
|
---|---|
Authors: | Vivek, Shiri D. ; Dalela, Vivek ; Beatty, Sharon E. |
Published in: |
Customer engagement : contemporary issues and challenges. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-84738-5. - 2016, p. 53-66
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | B-to-B-Marketing | Business-to-business marketing |
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