Passengers perceptions of airport branding strategies : the case of Tom Jobim International Airport - RIOgaleão, Brazil
Tathiana Figueiredo, Rafael Castro
| Year of publication: |
2019
|
|---|---|
| Authors: | Figueiredo, Tathiana ; Castro, Rafael |
| Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 74.2019, p. 13-19
|
| Subject: | Airports | Branding | Marketing | Tourism | Air transport | RIOgaleão | Brasilien | Brazil | Flughafen | Airport | Markenführung | Brand management | Luftverkehr | Tourismus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jairtraman.2018.09.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012112726