Passion vs. Dispassion - To win a place at the corporate table, researchers need to take some risks.
Year of publication: |
2003
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Authors: | Huppertz, John W. |
Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 15.2003, 2, p. 16-21
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Saved in:
Saved in favorites
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