Passive innovation resistance : a conservative consumer perspective
Year of publication: |
2017
|
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Authors: | Van Tonder, Estelle |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 29.2017, 6, p. 642-663
|
Subject: | Conservatism | Product innovations | Passive innovation resistance | Konsumentenverhalten | Consumer behaviour | Innovation |
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