Path data in marketing : an integrative framework and prospectus for model building
Year of publication: |
2009
|
---|---|
Authors: | Hui, Sam K. ; Fader, Peter ; Bradlow, Eric T. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 2, p. 320-335
|
Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Modellierung | Scientific modelling |
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