Path Dependencies and the Long-Term Effects of Routinized Marketing Decisions
Year of publication: |
[2012]
|
---|---|
Authors: | Farris, Paul |
Other Persons: | Verbeke, Willem (contributor) ; Dickson, Peter (contributor) ; van Nierop, Erjen (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Simulation | Pfadabhängigkeit | Path dependence | Entscheidung | Decision | Marketingmanagement | Marketing management | Betriebliche Budgetierung | Corporate budgeting |
Extent: | 1 Online-Ressource (30 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 18 2008 6, erstellt |
Classification: | C44 - Statistical Decision Theory; Operations Research ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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