Paths of the least resistance : understanding how motives form in international retail joint venturing
Year of publication: |
2010
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Authors: | Palmer, Mark ; Owens, Martin ; De Kervenoael, Ronan |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 30.2010, 5/6, p. 965-989
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Subject: | Joint Venture | Joint venture | Einzelhandel | Retail trade | Internationaler Markteintritt | International market entry | Motivation | Handelshemmnisse | Trade barriers |
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