Pathways less traveled to value creation: interaction, dialogue and knowledge generation
Year of publication: |
2004
|
---|---|
Authors: | Ballantyne, David |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 19.2004, 2, p. 97-98
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Relationship marketing | Communication | Knowledge management |
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