Patriot, expert, or complainer? : exploring how athletes express themselves at Olympic Games' press conferences
Year of publication: |
2022
|
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Authors: | Li, Bo ; Scott, Olan ; Sharpe, Stirling ; Stokowski, Sarah ; Zhong, Qian |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 31.2022, 3, p. 228-238
|
Subject: | self-presentation | press conferences | Winter Olympics | media training | impression management | Sportveranstaltung | Sport event | Welt | World | Sport | Sports | Zeitung | Newspaper | Sportler | Athletes |
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