Patriotism, national athlets and intention to purchase international sports products
Year of publication: |
2015
|
---|---|
Authors: | Rocha, Claudio M. ; Fink, Janet S. |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 16.2014/15, 2, p. 138-152
|
Subject: | basketball | international consumers | sports consumer behaviours | NBA | Brazil | Brasilien | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Sportler | Athletes | Sport | Sports | Profisport | Professional sports | Ballsport | Ball game | Sportveranstaltung | Sport event |
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