Patronage behaviour of elderly supermarket shoppers : antecedents and unobserved heterogeneity
Year of publication: |
2011
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Authors: | Teller, Christopher ; Gittenberger, Ernst |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 21.2011, 5, p. 483-499
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Subject: | Lebensmitteleinzelhandel | Food retailing | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Europa | Europe |
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