Pattern thinking : understanding the mind of the consumer
Year of publication: |
2020
|
---|---|
Authors: | Dutta, Tanusree ; Sarkar, Soumya |
Published in: |
Analyzing the strategic role of neuromarketing and consumer neuroscience. - Hershey, PA, USA : IGI Global, ISBN 978-1-7998-3126-6. - 2020, p. 127-145
|
Subject: | Neurowissenschaften | Neuroscience | Konsumentenverhalten | Consumer behaviour |
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