Patterns and determinants of global marketing
| Year of publication: |
1997
|
|---|---|
| Authors: | Yip, George S. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 13.1997, 1-3, p. 153-164
|