Patterns and performance outcomes of innovation orientation
Year of publication: |
2011
|
---|---|
Authors: | Stock-Homburg, Ruth ; Zacharias, Nicolas Andy |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 39.2011, 6, p. 870-888
|
Subject: | Produktentwicklung | New product development | Performance-Messung | Performance measurement | Theorie der Unternehmung | Theory of the firm | Marktforschung | Market research |
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