Patterns in Parameters of Buyer Behavior Models: Generalizing from Sparse Replication
Year of publication: |
1982
|
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Authors: | Farley, John U. ; Lehmann, Donald R. ; Ryan, Michael J. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 1.1982, 2, p. 181-204
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | system parameters | replication | buyer behavior |
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ФУНКЦИОНАЛЬНАЯ РОЛЬ ИССЛЕДОВАНИЙ В РАЗВИТИИ СИСТЕМ УПРАВЛЕНИЯ
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