Patterns of affective reactions to ads : the integration of moment to moment responses into overall judgments
Hans Baumgartner ; Mita Sujan ; Dan Padgett
| Year of publication: |
1994
|
|---|---|
| Authors: | Baumgartner, Hans ; Sujan, Mita ; Padgett, Daniel T. |
| Publisher: |
University Park, Pa. : The Mary Jean and Frank P. Smeal College of Business Administration |
| Extent: | 27, 3, 2 S. : graph. Darst. |
|---|---|
| Series: | Working papers in marketing. - University Park, Pa.. - Vol. 187 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004566091