Patterns of Buyer Behavior: Regularities, Models, and Extensions

Many empirical regularities in the buying behavior of consumers have been linked together into a comprehensive model, the Dirichlet. In this paper we list some of the well-established regularities, show how they are theoretically intertwined, and illustrate how this approach to modeling can assist the marketing analyst.

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Year of publication:	1995
Authors:	Uncles, Mark ; Ehrenberg, Andrew ; Hammond, Kathy
Published in:	Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 14.1995, 3_supplement, p. 71-71
Publisher:	Institute for Operations Research and the Management Sciences - INFORMS
Subject:	brand choice \| store choice \| replication studies \| empirical generalisations

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Extent:	application/pdf
Type of publication:	Article
Other identifiers:	10.1287/mksc.14.3.G71 [DOI]
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10009144056